OK, sourcing new brands for our online swimwear boutique (Peeping-T) has proved time consuming. Not because I couldn't find good styles but because there were literally loads of great designers to choose from. Going to every trade and catwalk show under the sun gave me access to hundreds of brands, but where do you draw the line? The number of new designers that have popped up is both surprising and a enjoy. New designers from New York, Miami, Australia (of course!) and South America have created works of swimming art for 2012. Not to mention our existing suppliers who have doubled their collection by introducing cruise/resort collections.
It was taking me forever to choose styles in time before designers closed their books, so I had to call upon friends and family to help choose the collection through a rigid process of elimination, and I have to send a huge thank you to Debbie, Christine and Chiara for their help, it was both invaluable and enlightening to receive your feedback.
Gaining help from my friends gave me an idea; setup a swimwear panelist consisting of past customers and friends who'd have access to review and pick future styles for the boutique.
Thought Bubble text - 'For the customers by the customers'.
Of course there would be benefits for the use of their time :-)
Must now put pen to paper or digits to keys.
